Abercrombie & Fitch Co. announces $15 Mil commitment to SeriousFun!
Abercrombie & Fitch Co. announced earlier today its five year, $15 Million commitment to SeriousFun Children’s Network. The announcement marks the start of a deeper relationship with SeriousFun, as Abercombie’s link to the organization dates back to 2011.
In the last five years, company associates have volunteered more than 7,000 hours at Flying Horse Farms, a SeriousFun camp located just 45 minutes from the retailers’ headquarters in Columbus, Ohio. They have trained and served as camp counselors and redesigned and painted the “WellNest”, camp’s medical center, to make it more welcoming for the campers. Driven by a groundswell of associate enthusiasm for camp, Abercrombie & Fitch’s partnership with Flying Horse Farms has expanded into one with the entire SeriousFun Children’s Network.
“Our associates are passionate about this partnership and our further commitment to SeriousFun will allow even more opportunities for them to get involved in camps throughout the world. We wholeheartedly believe in the wonderful work that is occurring throughout the SeriousFun network and we are thrilled to provide more support to the organization in the coming years.” said Fran Horowitz, President & Chief Merchandising Officer of Abercrombie & Fitch Co.
To kick off this committed partnership, Abercrombie & Fitch, Abercrombie Kids and Hollister, will launch camp-inspired t-shirt collections in stores and online starting this week, just in time for summer! All sales from the merchandise will benefit SeriousFun Children’s Network. In addition, for the next month customers can round up their purchase to the nearest dollar in all US stores, and all donations will support SeriousFun.